In this assignment I work as a blogger for a consumer magazine and carry out a market and marketing research. This will be in general and not applied to a specific company.
Every customer counts part 1.
Opportunities to compare and select providers. As potential buyer of a new cell phone you don’t want to pay the highest price for your provider off course. There are many sites where you can compare prices to each other and find out the cheapest provider with the cell phone. The comparisons are for free. This will give you a better insight in the prices.
Increased bargaining power: As customer it is easier to negotiate through internet than in person. People can’t see what you’re doing and you can think better about the answer you are going to give. Negotiating with Trust is only able when you are a reseller not if you’re just a customer.
Availability of more comprehensive and up-to-date product information: Nowadays all the information about a product can be found on the internet, you’ll be able to find the latest information. Sometimes you can even find information before a product is officially resealed. I’ve you wanted information about a product years ago you really had to go to the store but this is all unnecessary these days.
Opportunities for lower costs via ‘dynamic pricing’: In a regular store dynamic pricing isn’t able, because the brands usually set the price their selves. An Apple iPhone is the same price everywhere else. Almost every brand does this. So you can’t just go to a store and say that you’ll buy 5 iPhones with a 10% discount. That is not how it works. So simply said there aren’t money opportunities for lower costs via dynamic pricing.
Greater supply convenience through availability of responsive transaction facilities: You can show if a product is in stock at the site, but Trust doesn’t have an own webshop. But if they had it will be better for people to see how much there is left of an item. So people can decide whether or not to buy the item right now or wait.
Immediate online sales and customer service without travel or unsatisfying sales experiences, availability of digital complaints services: A webshop allows people to order things right from their sofa instead of going to the store.
Opportunities to pool customer experiences collectively via chat rooms: If customers get the chance to get direct help through a form a chatbox will increase the personal bond between the customer and reseller. Because now they can get personal and direct help.
No sales pressure: When buying through internet, you have all the time to check the assortment but when you’re in a store there are those (annoying) sales people, who will not let you leave the store without buying something. So on the internet there is no sales pressure.
Easier to cancel as no person-to-person issues: And it is easier to send things back or tell that you’re not happy with the product through internet than to face someone who isn’t waiting for you. And if you order through internet you can just send the package back without giving up any reason.
More leisure time: Ordering through internet can save you a lot of time, instead of going to the stores. So if you have a webshop people will order more often because it saves them time and energy.
Flexibility: It is better for a company to be flexible because customer really likes this, and if you’re flexible you are more attractive for customers than other companies.
So at the end it would be a good idea for Trust to open their own webshop because it could be beneficial for the company.
Freshcotton, it would be good for freshcotton to adjust these points so that the clients will even be more satisfied, and the sales might even go up.